The $59.95 tune-up already anchors the campaign.
We rebook the next one.
Past customers who had a tune-up three years ago are the warmest list you have. We time the next reminder against your service map, write it in the voice of a tech on the truck, and book the next visit — measured by closed revenue, not open rate.
Dispatch · HVAC · Day 18
Customer
Alvarez · 1427 Standish Ave
Last service 09/14/22 · Bryant 14-SEER · 3 yr in
SMS · drafted by tech
Hi Mrs. Alvarez — Marcus, Bayside Heating. We did your fall check on the Bryant in ‘22. Heads-up: a 3-yr service window opens in about 6 weeks. I can hold a $59.95 tune-up slot for the 14th or 17th — reply YES or NO, no pressure.
HVAC drafts
Copy written like it's coming off the tailgate.
Two drafts — anchored to the equipment age and the price point you already put in front of homeowners every week. You see them before they go out.
HVAC tune-up · 3-yr-old system
Hi Mrs. Alvarez — Marcus, Bayside Heating. We did your fall check on the Bryant in ‘22. 3-yr service window opens in ~6 wks. I can hold a $59.95 tune-up slot for the 14th or 17th — reply YES or NO.
HVAC tune-up · 3-yr-old system
Subject: 3-yr check on the Bryant — slot held for the 14th Hi Mrs. Alvarez — Marcus from Bayside. We did the fall check on your 14-SEER in ‘22. Heads-up: the window opens in about six weeks, and we have a $59.95 tune-up slot held for the 14th or 17th. Want one?
Three next steps
Pick the one that fits the size of your operation.
Torquewell runs three retainers for HVAC operators — same playbook across all of them, different scale. Below is how to read the page and act on it.
01
See pricing
Three retainers — Solo Ledger, Active Trade, Multi-Trade. One trade, one ZIP on the low end; full service map + closed-revenue report on the middle.
Open /pricing02
Check your ZIP
Trade-area exclusivity is enforced the moment you sign up. If your (ZIP, HVAC) pair is open, claim it — if it's claimed, we'll point you at the adjacent trade or ZIP.
Open /coverage03
Send the list
A CSV from ServiceTitan / Jobber / Housecall Pro — last service date, equipment, address. We segment and draft before any spend is locked in.
Email torquewell-2@polsia.app