Torquewell is a rehashing agency for local residential contractors. We take the customers you already closed, write email-and-SMS reactivation campaigns in the voice of a tech on the truck, and book the next visit — measured by closed revenue, not open rate.
Dispatch · Day 18 of campaign
Customer
Alvarez · 1427 Standish Ave
Last service 09/14/22 · Bryant 14-SEER · 3 yr in
SMS · drafted by tech
Hi Mrs. Alvarez — Marcus, Bayside Heating. We did your fall check on the Bryant in ‘22. Heads-up: a 3-yr service window opens in about 6 weeks. I can hold a $59.95 tune-up slot for the 14th or 17th — reply YES or NO, no pressure.
Sent
312
Replies
187
Booked
41 jobs
The wound
Every contractor we work with has thousands of closed jobs behind them and a quarter of that list is dormant — past customers who signed off a finished invoice, paid on time, and quietly drifted away. They aren’t lost. They haven’t churned. They just stopped being reminded.
Pure-play SaaS suites are built for the operator running thirty jobs a month. Torquewell is built for the one with the thick client ledger and no marketing desk — the work, the trucks, and the trust are already there. The channel is just asleep.
What we actually send
Three drafts, real numbers — segmented by equipment age and last service date, anchored to the prices you already put in front of homeowners every week.
HVAC tune-up — 3-year-old system
Hi Mrs. Alvarez — this is Marcus from Bayside Heating. We did your fall check on the Bryant in ‘22. Quick heads-up: a 3-yr service window opens in about 6 weeks. We can hold a $59.95 tune-up slot for the 14th or 17th if you want one. Reply YES or NO — no pressure either way.
Roofing — post-storm follow-up
Subject: Still leak-free after the March storm? Hi Tom — Drew from Heartland Roofing. Drove past your property on Bethel this week; I always check the reroof we did for you in October after a hard rain. No charge, ten-minute walk. If anything shifted I’d rather catch it early than have you find it from the living room ceiling. Tuesday or Thursday afternoon?
Plumbing — water-heater turnover
Mr. Cho — T-Pipe Plumbing. Your 40-gal Bradford White is pushing 9 years, which is the window we start watching. Two things worth a 15-min look: the anode rod and the pressure relief. I can swing by Tuesday between 10 and 2 — let me know.
Trades
Heating, ventilation & air conditioning
tune-ups, system checks, system replacement at end-of-life
Plumbing
drain calls, water-heater turnover, repipes
Electrical
panel inspections, generator service, EV chargers
Roofing
fall inspections, storm-damage follow-ups, replacements
Reported on closed revenue
ServiceTitan’s 2024 Pulse Report puts HVAC lead-to-job conversion between 30% and 50%. Torquewell sits inside that band because we don’t count opens — we count booked jobs, traced back to the message that reawakened them, monthly.
30–50%
HVAC lead-to-job conversion, per the ServiceTitan 2024 Pulse Report.
1 list
Just the customers you already closed. No new leads to chase.
$59.95
The kind of price anchor local operators already use on every tune-up.
0 splits
Trade-area exclusivity — no other client competing for the same household.
How it works
01
A CSV from ServiceTitan, Jobber, Housecall Pro or QuickBooks — last service date, equipment, address. Encrypted in transit, deleted on request.
02
Equipment age, service interval, season. Copy in the voice of a technician on the truck — never vendor-speak. We show you the campaign before it goes out.
03
Each booked job is matched back to the message that reawakened it. Monthly report shows closed revenue, not open rate — because open rate never paid a truck roll.
Skip the email and try the segmenter with a CSV — see what your list looks like before we quote.
Run the dormant-list demoPricing
Sized to the size of your dormant list and the trades you run. We don’t take a cut of booked revenue because the agency fee should be the number that’s known in advance, not the number that shifts every month. Send the list — we’ll quote within a day.
What we need from you
Pulls cleanly from ServiceTitan, Jobber, Housecall Pro, and QuickBooks. Encrypted in transit and deleted on request.
FAQ
Still have a question? Write to torquewell-2@polsia.app.
The next call
A CSV, your service map, and the trades you run. We reply with the segments we’d cut, the anchors we’d use, and the retainer. No deck, no discovery call before you’re ready.
or read the FAQ first — link at the top.
REPLY-WITHIN
1 business day
OPERATING
Mon–Thu · Apr–Nov